Comedian formerly known as Hugo Boss changes name back to Joe Lycett - Planet Property
Joe Lycett changes his name to Hugo Boss in defence of small businesses
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House - Every Day Riot
Comedian Joe Lycett changes name to Hugo Boss to support Welsh brewery after legal fight | Wales | ITV News
British comedian changes name to Hugo Boss in protest - New York Daily News
Hugo Boss comments on Joe Lycett's change of name - Fashion.ie
Comedian Joe Lycett changes name to Hugo Boss to protest fashion brand | Townsville Bulletin
Joe Lycett reveals impact of legally changing his name to Hugo Boss | Bailiwick Express
Comedian Joe Lycett changes name to Hugo Boss - Cambridgeshire Live
Hugo Boss responds to comedian Joe Lycett's name change | TheIndustry.fashion
Hugo Boss - Wikipedia
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Hugo Boss responds to Joe Lycett's name change | Metro News
Hugo Boss' name might suffer, but the brand will survive - CityAM : CityAM
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Comedian Joe Lycett Explains His Name Change To Hugo Boss
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Comedian Joe Lycett changes his name to Hugo Boss to protest label's treatment of small businesses - The National
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
