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Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. - ppt download
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Scale success story: Nike loyalty scheme - LoyaltyLion
Co‐creating value through customers' experiences: the Nike case | Emerald Insight
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Julian Cole on Twitter: "Anyone interested in some brand benefits ladders @minimalstrat worked some back for Lego, Monzo, and Nike.… "
Chart: Nike Cuts Out the Middleman | Statista
