Claudia Willvonseder, CMO, IKEA Group: 'A well-executed brand purpose is about showing, not telling.' | WARC
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They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
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What is a brand purpose and why is it important?
Nike brand purpose | The Branding Journal
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Nike Purpose Messaging - Brand Content Strategist - WNW
Obsess your Brand Conviction, not Brand Purpose.
Decoding The Brand Purpose Strategy of The Top Companies I ThinkBastien
Decoding The Brand Purpose Strategy of The Top Companies I ThinkBastien
Exploring Nike's Brand Positioning | fisovee
Nike Purpose Messaging - Brand Content Strategist - WNW
Nike's Kaepernick ad: provocative PR, not purpose-led branding - brandgym
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
