![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Samsung Strengthens Innovative Wearables with Enhanced Under Armour Fitness Apps - Samsung US Newsroom Samsung Strengthens Innovative Wearables with Enhanced Under Armour Fitness Apps - Samsung US Newsroom](https://img.us.news.samsung.com/us/wp-content/uploads/2017/01/14164558/Image_Gear-Fit2_Under-Armour.jpg)
Samsung Strengthens Innovative Wearables with Enhanced Under Armour Fitness Apps - Samsung US Newsroom
![Samsung Strengthens Innovative Wearables with Enhanced Under Armour Fitness Apps - Samsung US Newsroom Samsung Strengthens Innovative Wearables with Enhanced Under Armour Fitness Apps - Samsung US Newsroom](https://img.us.news.samsung.com/us/wp-content/uploads/2017/01/14164600/Image_Samsung-Gear_Under-Armour.jpg)
Samsung Strengthens Innovative Wearables with Enhanced Under Armour Fitness Apps - Samsung US Newsroom
![Under Armour Unveils Anthem to Kick Off Its Biggest Global Ad Push | Wearable tech, Wearable technology, Technology fashion Under Armour Unveils Anthem to Kick Off Its Biggest Global Ad Push | Wearable tech, Wearable technology, Technology fashion](https://i.pinimg.com/originals/61/16/62/611662ef9012a36fa2dba28ce18f0213.jpg)