Exclusive: How Adidas captured the hearts of Chinese millennials with the Yeezy shoe | South China Morning Post
Stadium Goods - The versatility of the adidas Yeezy Boost 350 V2 is on full display in our Spring Style Guide, where the clean colorway is styled for morning, noon, and night.
![Ye opens up about co-parenting with Kim Kardashian, fatherhood, Donda Academy and more - Good Morning America Ye opens up about co-parenting with Kim Kardashian, fatherhood, Donda Academy and more - Good Morning America](https://s.abcnews.com/images/GMA/kanye-2-abc-er-220921_1663800000852_hpMain_16x9_1600.jpg)
Ye opens up about co-parenting with Kim Kardashian, fatherhood, Donda Academy and more - Good Morning America
Stadium Goods on Instagram: “Another Saturday morning brings a new adidas Yeezy Boost 350 V2 into the fold. This time, it's the “Zyon” colorway, which is backed by all…”
![anthonYe⛷ on Twitter: "WHATTTTTT. GOOD MORNING. CONFIRMED. I got the YEEZY BOOST 350 V2. #adidasconfirmed https://t.co/5IE8rU8RvH https://t.co/HNe27c2E0W" / Twitter anthonYe⛷ on Twitter: "WHATTTTTT. GOOD MORNING. CONFIRMED. I got the YEEZY BOOST 350 V2. #adidasconfirmed https://t.co/5IE8rU8RvH https://t.co/HNe27c2E0W" / Twitter](https://pbs.twimg.com/media/FxdSMoOX0AAVbIz.jpg:large)
anthonYe⛷ on Twitter: "WHATTTTTT. GOOD MORNING. CONFIRMED. I got the YEEZY BOOST 350 V2. #adidasconfirmed https://t.co/5IE8rU8RvH https://t.co/HNe27c2E0W" / Twitter
![The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/11/10/30c511a2-654b-420c-b41e-2e1ec1b9ef5b_ac9a7460.jpg?itok=iVuAyPgw&v=1668047707)
The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post
![The Sole Restocks on Twitter: "YEEZY Boost 350 V2 True Form Two stockists below should be your best shot Saturday morning! adidas > https://t.co/ky7lP3y7xx Foot Locker > https://t.co/6WSiZZCLi3 https://t.co/LdtGGVP7Tf" / Twitter The Sole Restocks on Twitter: "YEEZY Boost 350 V2 True Form Two stockists below should be your best shot Saturday morning! adidas > https://t.co/ky7lP3y7xx Foot Locker > https://t.co/6WSiZZCLi3 https://t.co/LdtGGVP7Tf" / Twitter](https://pbs.twimg.com/media/D1prPABXcAM6Pul.jpg)
The Sole Restocks on Twitter: "YEEZY Boost 350 V2 True Form Two stockists below should be your best shot Saturday morning! adidas > https://t.co/ky7lP3y7xx Foot Locker > https://t.co/6WSiZZCLi3 https://t.co/LdtGGVP7Tf" / Twitter
![Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye | WUSF Public Media Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye | WUSF Public Media](https://npr.brightspotcdn.com/dims4/default/fbb97e6/2147483647/strip/true/crop/2253x1690+0+0/resize/880x660!/quality/90/?url=https%3A%2F%2Fmedia.npr.org%2Fassets%2Fimg%2F2023%2F06%2F01%2F643324-f6fb7ceec0489fbc612cb971007a413c7aba778f.png)